Seven typographic decisions that change everything
Type is the voice of your product. It can whisper, sing or shout—even when the words stay the same. On modern, professional, multi page websites, typography is the glue that holds navigation, storytelling and calls to action together. At DesiPro Creative Studio, we use a small set of type decisions to make content readable, credible and distinctly on-brand. If you’re planning to create a professional multi page website (as we did for the domain desipro.biz), these decisions will pay dividends from day one.
1) Choose a purpose-driven type pair
Resist the urge to pick fonts by trend. Begin with function: Do you need a sturdy workhorse for UI and a charismatic display face for headlines, or will a single humanist sans carry both? Test legibility at small sizes, accents and numerals, and check licensing early to avoid surprises.
2) Define a scale, not just sizes
Random sizes create a loud, inconsistent rhythm. A modular scale brings musicality. We often start with a 1.25–1.33 ratio: body (16), small (14), h6 (18), h5 (22), h4 (28), h3 (36), h2 (44), h1 (56). Add or remove steps based on your content density. The scale becomes part of your design system, ensuring every new page fits the same melody.
3) Set line length for real devices
Line length is the stealth driver of readability. Aim for 60–75 characters per line on desktop and ~40–55 on mobile. This usually means a comfortable content width and generous side padding. If your paragraphs look dense, reduce line length before you increase font size—your readers will feel the relief instantly.
4) Tune line height and spacing
Line height (leading) shapes the air around letters. Start at 1.5 for body text, then adjust based on the font’s x-height and shapes. Pair it with predictable spacing tokens—margin below paragraphs, consistent heading-to-paragraph spacing, and regular list indents—so scanning feels effortless.
5) Use contrast with restraint
Text contrast should be high enough for accessibility without becoming harsh. We avoid pure white on pure black for long reads; instead, we use slightly softened foregrounds and deep but not absolute backgrounds. Color accents, like the ones in our DesiPro palette, are reserved for links and critical UI states so users know what’s interactive at a glance.
6) Craft hierarchy with weight and motion, not noise
Headlines don’t have to be heavy. Sometimes a lighter, larger weight paired with ample spacing feels more sophisticated. For emphasis, prefer weight and size over caps and underline. If motion is used (e.g., a fade-in for a headline), keep it subtle and consistent across the site so it supports hierarchy without stealing attention.
7) Make numbers and symbols first-class citizens
Dashboards, pricing pages and case studies rely on numerals. Choose a font with clear figures, good tabular options and distinct punctuation. Align currency and decimals neatly; the signal of seriousness often lives in these tiny decisions. For multilingual sites, ensure your typeface supports the required language sets and symbols.
Microcopy as typography
Short labels, helper text and tooltips add more than information: they set tone. We keep microcopy brief, friendly and literal. When paired with a consistent type scale and spacing, microcopy reduces cognitive load, especially in forms where every extra second feels longer.
Accessibility is brand value
Readable type is inclusive type. Contrast, size and spacing benefit everyone—especially users reading in a hurry, on the go, or in low light. Meet WCAG guidance, then go beyond it by usability testing with real content. Accessibility is not only compliance; it’s part of a responsible, modern identity.
Codify it in your system
After deciding on fonts and scales, we codify them in tokens: font families, sizes, weights, line heights and letter spacing. We map them to components—headings, paragraphs, captions, inputs and buttons—so every new page inherits the same rules. This turns typography from a one-time art project into a durable operating system for your content.
Putting it together
Typography works best when it disappears into the experience. Readers should feel guided, not managed. By standardizing just seven decisions—font pairing, scale, line length, spacing, contrast, hierarchy, and numeral handling—you create a typographic language that supports brand voice, accelerates comprehension and improves conversion. That’s how we build multi page websites that feel modern and professional, page after page, from hero headlines to policy footnotes.