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Sample projects and outcomes

Realistic, anonymized case studies that reflect our approach to strategy, craft and performance.

Branding case study

Strategic rebrand for a digital product

Scope: Brand strategy, identity, motion

Challenge: Fragmented identity across channels reduced trust and clarity. Approach: research-led workshops, narrative pillars and a scalable visual system. Outcome: 38% higher ad CTR and 23% lift in signup rate within two months.

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Web design case study

Performance-first marketing site

Scope: UX, UI, design system

Challenge: Slow, inconsistent pages hurt conversions. Approach: information architecture overhaul, accessible components and imagery optimization. Outcome: 0.9s first contentful paint and 19% increase in demo requests.

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Illustration case study

Illustrations that explain complexity

Scope: Illustration, iconography

Challenge: Product concepts felt abstract to new users. Approach: simple shapes, limited palette and motion cues. Outcome: 31% decrease in onboarding time and higher feature adoption.

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